The problem that arises in the early days of SEO is an obvious abuse of the system. What began a few tricks to earn more innocent spectators turned to questions of etiquette and heated debates about what should and should not be allowed. Web design community has come a long way in the last decade. Now we will briefly discuss how to engage in an ethical SEO.
1. Do not fill your meta tag keywords
This is a clear example of how developers and marketers are using the system so that all benefits are eliminated. Years ago, Web sites began to fill their meta tags filled with every possible word and phrase that they could find. It 'was a common practice simply to steal competitors' meta tags.
If the fact that this practice is unethical and not boring to convince him to court, consider this gem: do not help your ranking. Despite what your man thinks about SEO, search engines have abandoned modern meta tags as a form of classification results.
Google has seen so many misconceptions about this topic, which last year published an article all about how they are doing and not use meta tags. They are sometimes used in the description of the code snippet to preview the site, which do not use meta tags, you can specify the ranking of the page.
2. Do not fill your footer with shit and / or content Hide
Another example of developers trying to improve their ranking nonsense is not necessary to fill the bottom of the page with keywords or links. The result is a big no foot to increase the usability of the site a little. Also avoid hidden keywords on the page. It is one of my biggest hobbies and actually shows a total lack of general knowledge or concerns related to web development, ethics. I saw the pages with the text the same color as the background, stacked on other items, and other attempts to strange and desperate to get the maximum number of keywords in the content.
Another version of hide the content is "cloaking". It's a trick that makes the search engines see one thing and the users of a second. This way you can always have a nice clean site, but still use all the dirty little tricks SEO. Cloaking is certainly frowned upon by the good folks at Google and should be avoided.
3. Do not duplicate content in multiple areas
The key here is to always get in the mindset of a user. We are all aware that more traffic often means more money, but all content duplicated in several places for you to appear several times in a search is essentially the spam! You are not pointing the traffic for the sake of conversion, you want to pursue, instead of analysis. Regardless of the fact that half the visitors to your site are hampered by the fact that they turn up there and never to buy anything to sell.
Having multiple domains is fine if that's what you really need content. Create a network of unique, but the linked sites are completely legitimate business and can lead to great interest in the following, just make sure not to copy the content without thinking simply to increase the trap.
4. Do not sacrifice quality and usability
At the true heart of all these principles is a commitment to quality and usability. If your listing is to reduce the ease with which people can use your site, then he turns and reduce rather than increase the value of the land. Ask yourself what is the fundamental purpose of the existence of the site. If it must be a professional face for your company to the public, not to belittle for SEO reasons.
Even the best practices can make your website suffer if not executed properly. For example, the need to include keywords in the copy section often leads to phrases that are almost unreadable, or at least an assault on the English language.
For example, repeating over and over again in different ways words can make your site both annoying and confusing. For example, your site can be quite uncomfortable and confused, repeating the same keywords and phrases in different ways around the copy section. To illustrate, if you confuse and annoy your readers by repeating the same words over and over again throughout the site.
See what I did there? Do not imagine that people are too stupid to notice the incessant attempt to fool search engines give more rank. Both warning and resentment.
Try to make a website that people can use and even enjoy. Use SEO techniques that are known to be respectable and effective, but if you must choose to give more importance of usability.
5. Do not let your clients believe in the magic SEO
One last thing that really annoys me is "SEO experts" who profit customers do not know better. Everyone uses the Internet, but few really understand the level that web developers we do. Therefore, it is very easy for someone who knows the jargon to convince a business owner in the grass that is why they have not achieved the fame and fortune on the Internet because they need to a bit of SEO.
There are many legitimate SEO experts who can really make a measurable and valuable increase in the number of visitors to a site, but it seems like there are many more people who have learned just enough to rip away.
Be honest with customers and experience in SEO and how to do it and do not benefit them. If you do not know anything about that, do not pretend that you do not. Read a book or two on the subject before you start bragging about how good you have it. If you really know everything about SEO, you should know enough to tell the customer how much profit they can realistically expect from their investment.
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